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Official inauguration of Provigo Le Marche

July 18, 2013

The new Provigo Le Marche on a busy inauguration Thursday morning. Photo: Josh Quirion.

“It’s Sherbrooke’s central oasis.”
- Robert Pouliot, Municipal Councillor for the Borough of Mont-Bellevue

The official inauguration of Provigo Le Marche Thursday morning attracted politicians, press, growers, vendors, clowns, mascots, and the general community alike to witness the unorthodox ‘baguette cutting ceremony.’
“It’s a new concept, offering a fresh, unique shopping experience for consumers, thereby we felt it was necessary to differ from the typicality of the red ribbon rite. So we baked a baguette, an abnormally large baguette,” said Provigo Le Marche Store Manager Guy Turcotte humorously.
Indeed, the 43,000 sq. ft. garnished with fresh, regional products offers an unprecedented occasion for customers not only to purchase groceries, but also to partake in a mouth-watering shopping excursion.
Aesthetically, the market goes above and beyond the conventional, standard appearance of a store. A 12 foot high cheese wall features 300 Quebec cheeses, a charcuterie counter featuring aged beef, and prepared in-store smoked-meat, as well as hundreds of organic products and a large variety of Quebec craft beers and ciders, representative of the market’s innovative cachet.

Read the entire article Friday in The Record.

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