Aube-Lumière poinsettia campaign begins Saturday

By Reann Fournier, Special to The Record
Aube-Lumière poinsettia campaign begins Saturday
Mélanie Grégoire, owner of Serres St-Élie, which produces the poinsettias for the campaign (Photo : Courtesy La Maison Aube-Lumière)

The Maison Aube-Lumière palliative care home will be starting their annual poinsettia campaign this weekend, despite having had to reorganize due to the recently imposed red zone restrictions. With many of their annual fundraising events having been cancelled in 2020, the importance of the campaign is greater this year than ever.
“Usually, we have a press conference and cocktail hour to announce the campaign but, when we switched into the red zone, Santé Publique asked us to not proceed with the event,” said Vicky Bélanger, director of finance and communications at Maison Aube-Lumière. “Instead, we decided to pre-record those who would have spoken and launched the campaign that way.”
Last year, the poinsettia campaign raised more than $133,000 for the Maison Aube-Lumière and, each year, the campaign makes a significant contribution to the continuation of services at the home.
“Those who come here are able to access our services free of charge,” said Bélanger. “That’s why our fundraising efforts are so important. They keep us open for those who need us.”

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