When the Orford drive-in movie theatre closed in 2013, many felt like it was the end of an era. Yet, with the help of Jean Yves Martel, Ciné-Parc Orford HD is once again a booming scene for cinema lovers since 2014. “Things have been going very well since we purchased the drive-in,” admitted Martel. “It was six years ago, and we’ve since doubled our revenue. Despite a rough start to this year’s season with a very rainy spring, we’ve been pedalling hard and we’ve been busy.” Revamping the drive-in theatre was no easy task and came with a few strings attached. “We had to transition into the digital era, which was costly,” he explained. “We purchased two High-Definition projectors to replace the original 35-millimetre film reel, given that most distribution companies were switching to digital.” See full story in the Thursday, July 18 edition of The Record.
By Emilie Hackett, Special to The Record