Ciné-Parc Orford HD is keeping it reel

When the Orford drive-in movie theatre closed in 2013, many felt like it was the end of an era. Yet, with the help of Jean Yves Martel, Ciné-Parc Orford HD is once again a booming scene for cinema lovers since 2014. “Things have been going very well since we purchased the drive-in,” admitted Martel. “It was six years ago, and we’ve since doubled our revenue. Despite a rough start to this year’s season with a very rainy spring, we’ve been pedalling hard and we’ve been busy.” Revamping the drive-in theatre was no easy task and came with a few strings attached. “We had to transition into the digital era, which was costly,” he explained. “We purchased two High-Definition projectors to replace the original 35-millimetre film reel, given that most distribution companies were switching to digital.” See full story in the Thursday, July 18 edition of The Record.