Dogs needed for 2nd annual Sherbrooke “Pooch Playoffs”

Dogs needed for 2nd annual Sherbrooke “Pooch Playoffs”

By Lawrence Belanger

Local Journalism Initiative


Local photographer Korina Joseph is organizing the “Pooch Playoffs”, a photography competition where owners of dogs and their professionally-taken photos square off in online voting to win the title of “ulti-mutt”. Joseph’s goal is to photograph at least 16 pooches for the competition, which she will do for a $99 donation to Chien Zen, chien heureux. The donation comes with a personalized keychain and a bag of dog treats donated by local sponsors.

“This year has been especially difficult for pets,” according to Joseph. She said many animals are being left at shelters now that more people are back at the office and no longer working from home.

The bracket-style competition will start March 23, with pooches competing for prizes from ten sponsors. Every two days, dogs will face off in an online vote. Each winner advances to the next round, with the goal to be voted the ‘Ulti-mutt Cutie’ of Sherbrooke.

The four runners-up will get a gift basket, and the winner a larger one.

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