Moisson Estrie fundraiser inspires other regions

Record Staff

A campaign to support local food bank Moisson Estrie entitled “Sherbrooke unie contre la pandémie” or Sherbrooke united against the pandemic, has picked up steam in other parts of the province after having surpassed its $10,000 goal by more than eight times. Funded through the La Ruche Regional crowdfunding platform, the campaign was just over $3,000 shy of $85,000 in the final hours before its conclusion on Sunday afternoon.
“We can confirm that food banks across Quebec are encouraged by the Moisson Estrie campaign and we hope that our crowdfunding platform can be a catalyst for other initiatives of this kind,” said Nicolas Bouchard, President and CEO of La Ruche.
According to the crowdfunding organization, the campaign has already been duplicated by groups in the Memphremagog MRC, Mauricie, Bas Saint Laurent, Rouyn-Noranda, and in Abitibi.
The Sherbrooke campaign will support people living in an unprecedented period of economic vulnerability by distributing ready-to-eat meals. This simple gesture helps not only people in need, but also local restaurateurs, who are also going through a critical period. In fact, Moisson Estrie has already started receiving meals.
More than 730 individuals and businesses in the region contributed to the campaign, and an additional $ 4,000 will be given by Commerce Sherbrooke. This little boost offered to Moisson Estrie and 16 restaurateurs will make it possible to offer more than 12,000 servings of ready-to-eat meals to those who really need them.
Even if the objective of the campaign was more than met, Moisson Estrie’s needs are growing and the public is encouraged to continue being generous in the days to come.
“The initiative is making a splash across Quebec and we are proud! We want to see other regional mobilization projects emerge to help all regions in need and the La Ruche platform wants to be part of the solution,” Bouchard said.
Moisson Estrie is a socio-economic organization dedicated to reducing food waste and redistributing food to people living in a period of economic vulnerability, either through direct aid or through intermediary organizations. Food processing and socio-professional integration complete this primary mission to combat food insecurity.
La Ruche is a non-profit organization whose mission is to encourage the emergence of initiatives to boost the region’s vitality and outreach. Through its crowdfunding platform and its partners, it contributes concretely to the deployment of new initiatives in Quebec. Since its creation, La Ruche has raised $ 5,559,934 in crowdfunding through 50,191 contributors in the 5 regions in which it is active (Quebec, Montreal, Estrie, Bas-Saint-Laurent and Mauricie). La Ruche innovates through its human support, through its alliance of more than 275 ambassadors, through its additional funding programs as well as through its regional concept.

Published in the Monday, April 27 edition of The Record.

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