Just under one month after going public with their new brand, “Orford Music,” the space formerly known as the Orford Arts Center has opened up the box office for its annual summer festival. Set to take place from the 2nd of July to the 20th of August, the festival has been organized this year with a hope of appealing to new and younger audiences.
“We have a responsibility as a festival to attract new people, youth; people who are maybe not necessarily very comfortable with the notion of attending a classical music concert,” said Wonny Song, the new Artistic Director of Orford Music, saying that he felt the center was taking some necessary risks with programming while also bringing in artists that would appeal to the festival’s existing clientele.
Read the full story in Wednesday’s Record
