Selling a home over Zoom

By Marianne Lassonde, Special to The Record
Selling a home over Zoom
(Photo : Gordon Lambie)

A friendly personality and an approachable smile are key components in making a great real-estate agent. So, when you throw on a mask and have to be firm about social distancing measures, it can really put a dent in your marketing strategy.
According to Kassidy Davey, co-owner of Agence Immobilière Lafleur Davey, the real-estate market was thrown for a loop during the pandemic and they were forced to revisit their approach, despite the growing interest in Township estates.
“We have so much demand but we don’t have enough houses to sell,” said Davey. “We have a huge imbalance on the market.”
During the first lockdown in April, visits were limited to one or two people per household with children having to stay home. Elderly folks wishing to visit a house had to do so from the comfort of their home, which, according to Davey, can put some people off.

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