Tourism groups reaching out to cyclists

By Gordon Lambie
Tourism groups reaching out to cyclists
Annie Langevin, Director of Tourism Eastern Townships; Mario Leblanc, Executive Director of Tourisme Montérégie; Julie Bourdon, Mayor of Granby; René Beauregard, Deputy Prefect of the Haute-Yamaska MRC; Évelyne Beaudin, Mayor of Sherbrooke; and Luc Cayer, Prefect of the Val-Saint-François MRC (Photo : Gordon Lambie)

Tourism Eastern Townships and Tourisme Montérégie held a combined launch for the regions’ cycling season on Thursday morning, highlighting two new initiatives that they hope will help attract cyclists of all kinds.

“We are proud to offer an innovative cycling product that aligns with the latest bicycle tourism trends,” said Annie Langevin, Director of Tourism Eastern Townships, adding, “It also serves as an excellent example of interregional partnership, made possible through the cooperation and collaboration of all our partners in the industry.”

The product in question, the Veloroute Gourmande, is a 235-kilometre route stretching across the two tourist regions between Montreal and Sherbrooke. As the name implies, it aims to combine the regions’ appeals to cyclists and ‘active’ tourists, as well as the agrotourism sectors.

Langevin pointed out that the Eastern Townships offers services to more different kinds of cyclists than any other region in the province and said that the idea of pairing that offering with the recent focus on fine food tourism seemed like a winning combination.

Anyone interested in planning a trip along the new route can do so with the help of online tools at
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