By William Crooks
Local Journalism Initiative
Tourisme Cantons-de-l’Est (TCE) announced more than 100 new attractions and experiences for the upcoming summer season at a press conference in Sherbrooke May 21. From culinary adventures and invigorating outdoor activities to family entertainment and diverse accommodation options, the region promises unforgettable moments for visitors, according to a May 22 release.
Isabelle Charlebois, Executive Director of TCE, kicked off the conference, with representatives afterwards, from every corner of Townships, addressing those gathered on the new attractions in their regions.
“We’re here to celebrate the beginning of summer… I think you have some great new things this year to enjoy,” Charlebois said.
More information was revealed before the representatives spoke. According to a recent survey, about 70 per cent of local respondents are optimistic about the summer of 2024, reflecting confidence in the region’s potential to attract and delight visitors. Improved labour conditions are expected to enhance both visitor and employee experiences.
Despite a mixed winter season affected by mild weather and precipitation, the total solar eclipse on April 8 marked a significant boost for the local tourism industry, drawing over 55,000 visitors and generating more than $4 million in tourist spending. This event has greatly increased the region’s visibility on both national and international stages.
A recent survey by the Transat Tourism Chair indicates that the Townships is among the top three preferred destinations for Americans and Western Canadians planning summer trips.
TCE has launched its summer promotional campaign, “Close to You. Far from Ordinary,” targeting both the Quebec market and the English-speaking markets in Ontario and the northeastern United States. The campaign, supported by a robust media strategy and influencer partnerships, is backed by an investment exceeding $600,000.
