By Michael Boriero
The Politique municipale en matière d’alcool (PMMA) youth committee has launched its Keep It Fun prevention campaign to raise awareness about responsible drinking at festive events.
The campaign is the committee’s way of informing Sherbrooke’s youth population about excessive drinking, and how to have responsible fun during the back-to-school period. The city has worked with student associations and other organizations since 2016.
The goal is to find solutions to the excessive alcohol consumption phenomenon. The Fédération étudiante de l’Université de Sherbrooke (FEUS) and Bishop’s University Students Representative Council (BUSRC) have also joined the campaign for a second time.
“We did it the year before Covid and we changed the campaign a bit. In French, there have been a lot more changes because we wanted to make the campaign more personal,” said FEUS Student Activities Vice-President Léa Roy.
The two student councils have teamed up with the city of Sherbrooke, CIUSSS de l’Estrie – CHUS, Sherbrooke Police Department, Société de l’assurance automobile du Québec (SAAQ), and Coalition sherbrookoise pour le travail de rue, among others.
Sherbrooke Mayor, and president of Sherbrooke ville en santé, Steve Lussier said the city needs to “take the health of its young people to heart.” The press release also mentions the importance of providing a safe space for young people who have drank too much.